Why Us? 
 
P.A.ID Strategies takes responsibility to provide guidance, intelligence and insight to help its clients make informed decisions about partnerships, route to market, technology implementations, market entry, product and service launches and strategic development. We take this responsibility very seriously and with a commitment to serve your requirements to the best of our ability. We endeavour to work closely with our clients and partners to deliver a high standard of service based upon our years of experience and industry leading knowledge of the companies and technologies involved in the payment, authentication, identity and security sectors. Trust is not just what we do, it is who we are
 
Our primary focus is on Payments, Authentication, Identity (P.A.ID) and the Security and Connectivity of people, devices, objects and transactions in an increasingly digitised and connected world. P.A.ID Strategies builds upon more than 15 years experience assessing companies, their products and strategies across commercial, enterprise, financial, government, industrial and retail sectors. 
 
P.A.ID Strategies is different in that it pulls together these different strands, understanding how they depend upon, effect and relate to each other; not just in terms of devices, technology and vendors but for service delivery, user acceptance and go to market strategy. 
 
With a proven track record of delivering critical market insight and intelligence we are heavily involved with solutions and technologies addressing mobile and online, including smart cards, NFC, mobile payments, ID cards, transportation and ticketing, connectivity, IoT, digital credentials and embedded security. P.A.ID Strategies is founded upon the belief that we can help our clients understand the increasingly complex and competitive environments that they are addressing.  
Typical questions that we help answer: 
 
What are my current opportunities? 
How should I best address the market? 
Which partners should I work with? 
Where is the market going? 
How do I compare to my competition? 
Which new markets should I address in the future? 
Where should I focus and invest? 
What is my best strategy for success? 
 
We provide you with the tools to make the best decisions: 
Intelligence 
Data 
Understanding 
Direction 
Advice 
Opinion 
Reasoning 
Objectivity 
Feedback 
Support 
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